Wednesday, 3 August 2011

Using Instagram in publishing

Instagram is a popular mobile photo app that allows users to share photos and enhance them with fun and retro filters. It has been around for a while and we are seeing increase use of it in different industries, most commonly with magazines, tv channels and the fashion industry. In fact, Justin Bieber is also using it, sharing photos while on the road and anything he finds interesting. I think Instagram is a great tool that should be used in publishing, for authors to send clues to fans on new books coming out, on random thoughts, inspirations etc. It allows fans to understand the author better and it is not an alien as following them on their website or facebook page. Twitter has been a great tool at this point for authors to engage with readers, and so I think Instagram could be used with it to engage with readers one step further... in fact, not all readers use twitter and Instagram photos can be published anywhere! So if you are an author or aspiring writer, Id advise you to check out Instagram and see what you think.

And if you think you take bad photos, believe me, Instagram can turn any horrible photographer into a genious! Plus if you install additional photo apps, you can play around with your photos even more.

My personal and blog Instagram photos:


More info:

Monday, 1 August 2011

O2 launch priority moments... W H Smith jumps on board!

Not exactly todays news... but nevertheless, something I found interesting. As O2 launched priority moments... which I have already downloaded from the app store to my phone, W H Smith has announced they will be running offers to reach millions of new customers. The current offer is a pick of the week book at half price. W H Smith is currently the first and only bookseller that will be working with O2, however in time I am sure we will see Waterstones try to match this benefit.
More info at the bookseller.